編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-390-132 | Ingvar Kamprad and IKEA | Bartlett, Christopher A.;Nanda, Ashish | Entrepreneurship | EDP Course( 00000 ) |
2 | 9-200-069 | Debt Policy at UST, Inc. | Mitchell, Mark | Finance | EDP Course( 00000 ) |
3 | 9-201-063 | Seagate Technology Buyout | Andrade, Gregor;Pulvino, Todd;Gilson, Stuart C. | Finance | EDP Course( 00000 ) |
4 | 9-304-049 | GE''s Talent Machine: The Making of a CEO | Bartlett, Christopher A.;McLean, Andrew N. | General management | EDP Course( 00000 ) |
5 | 9-395-017 | 3M Optical Systems: Managing Corporate Entrepreneurship | Bartlett, Christopher A.;Mohammed, Afroze | General management | EDP Course( 00000 ) |
6 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | EDP Course( 00000 ) |
7 | 9-504-025 | Singapore Airlines: Customer Service Innovation | Deshpande, Rohit;Hogan, Hal | Marketing | EDP Course( 00000 ) |
8 | 9-600-143 | IDEO Product Development | Thomke, Stefan | Operations management | EDP Course( 00000 ) |
9 | 9-602-156 | Southwest Airlines in Baltimore | Oliva, Rogelio;Gittell, Jody Hoffer;Lane, David | Operations management | EDP Course( 00000 ) |
10 | 9-601-163 | Ritz-Carlton Hotel Co. | Sucher, Sandra J.;McManus, Stacy | Service management | EDP Course( 00000 ) |
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